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Sporcle Has Acquired Great Lakes TriviaPublished: 01/03/2013
It was announced today that the web’s top destination for trivia has acquired one of the country’s top live trivia organizations. Sporcle, Inc., based in Seattle, has acquired Great Lakes Trivia, based in Plymouth, Michigan. The terms of the deal were not disclosed.
Great Lakes Trivia was founded in 2009 and currently hosts over 100 weekly live trivia shows across Michigan and Ohio. Founders Mark Adams and Ryan Lamb will remain with the business as will the entire Great Lakes Trivia staff.
Great Lakes Trivia has awarded over $25,000 annually in cash prizes in their live trivia leagues and hundreds of thousands more in gift cards at partnered venues. They put on the highly publicized event “Battle of the Brains” at the Royal Oak Music Theatre this past September, where $5,000 and a trip to Hawaii were awarded all in one night.
“With Great Lakes Trivia, Sporcle now has the ability to deliver fun through trivia wherever the trivia lover wants it: online, on the go, and through live, social experiences,” said Ali Aydar, Chief Executive Officer of Sporcle. “The Great Lakes Trivia team brings tremendous experience in delivering popular trivia shows and a committed base of bar owners and players. We look forward to enhancing the shows through our existing web and mobile products and moving the live product into new markets.”
“Joining forces with Sporcle is an absolutely once in a lifetime opportunity for Great Lakes Trivia,” said Great Lakes Trivia co-founder Mark Adams. “In the world of live trivia, players crave a consistent, entertaining, engaging and rewarding product. Bar owners want you to bring people in to their establishment to help them increase their revenue. Having the power of Sporcle’s web and mobile presence makes it significantly easier to achieve all of those things.”
Beginning in January, Great Lakes Trivia shows will be re-branded as Sporcle Live. In addition to the cities where shows are currently hosted, Sporcle announced it will enter West Michigan, Chicago and Minneapolis with the Sporcle Live shows in early 2013.
Sporcle will open their “Live” headquarters in Plymouth, Michigan. Initially, Sporcle will employ 11 full-time people and over 50 part-time Trivia MC’s from Great Lakes Trivia.
Sporcle is the leading provider of trivia entertainment on the web, on mobile devices, and at live shows. The company’s flagship website, Sporcle.com, is home to over 300,000 trivia games that have been played over 900 million times. Sporcle’s trivia-based mobile apps, including Trivia by Sporcle and Badly Drawn Movies, bring the unique trivia experience offered on the web to millions of mobile devices. Sporcle Live delivers over 100 live trivia shows each week and gives away tens of thousands of dollars in prizes each year. The company, founded in 2007 is headquartered in Seattle, WA with offices in San Francisco, CA and Plymouth, MI.
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