Jacob Parr

Jacob Parr

Graphic Designer

November 25, 2015


North Design/Sparr Games


Tell us more about some of your past projects?

I have focused most of my efforts in developing a skill in branding. The majority of my past projects are logos and other forms of iconic illustration. I love finding ways to minimize complex ideas into a single icon or mark.


What current projects are you working on?

I currently work as a graphic designer at North Design. But in my spare time, I am currently managing a startup gaming company with my best friend. We recently used Kickstarter to completely fund out first card game, and the initial costs that come along with starting a company.


What advantages does being in Northwest Ohio/Toledo offer your efforts?

I love Toledo more than I can say. The artistic culture thrives, and it is small enough to be able to know everyone. You really have a great opportunity in Toledo to make a name for yourself. Plus, it very easy to collaborate with other local artists. There is certainly an extremely positive vibe amongst creative in the area, a sort of “we’re all in this together” mentality.


Tell us about one of your greatest successes.

Aside from our recently successful Kickstarter campaign, I also had the opportunity to compete in a Command X: New Orleans. This is a live design competition that takes place within the main stage events of the AIGA Design Conference. In CMDX, 7 young designers complete 24-hour challenges and present their work to a crowd of over 2,000 fellow designers. Though I was eliminated in the second round, I managed to make enough of an impact to be remembered, and created some long lasting professional relationships with some of the greatest designers in the world. It was one of the greatest experiences of my life.


Tell us who or what gives you inspiration?

I am inspired by design work that incorporates fun into the process. Finding a design solution that is clever and unique will always be the goal I strive to achieve.


Tell us about your background.

I was fortunate enough to be raised in a very creative environment. My immediate family is extremely talented, and I have been immersed in the arts my entire life. In the fall of 2007, I transferred to Toledo School for the Arts. Here, I was able to grow into the type of person I was meant to be, and had the tools necessary to realize my career path. After high school, I attended BGSU, where I recently graduated with a degree in Graphic Design. Now, I am lucky enough to have the title and reputation of “Designer."


Do you have a motto or favorite quote you try to live by?

I wish I did, perhaps I would be able to better understand the random fortunate events that happen around me.


Favorite place for local culture?

I love the Attic, as it is a fantastic place to meet like-minded people. But as a whole, I really enjoy the culture of specific events like Artomatic and the Art Walks.


Toledo’s “best kept secret” is . . .

THE EAST SIDE. Please stop shitting on it. There are so many hidden gems (artistic and otherwise) on the other side of the Maumee. Go find them yourself, it’s worth it.


My favorite place to chill locally is . . . 

The Flying Joe in Perrysburg. I am biased, as I recently re-created their logo and branding. But I am truly a sucker for local coffee shops.


My favorite natural space in the Toledo area is . . . 

Any of the Toledo Metroparks. I especially love Sidecut and Oak Openings. I also recommend adventuring along the Maumee River, the further you drive along it, the more interesting locations you discover.


When I’m not working hard, I can always be found at . . . 

Enjoying whichever TV show I am currently binging on. Recommendation: Lost


If you could change anything about the current landscape for creative, progressive people . . .

It’s a reach, but I think we need design or general aesthetics to be studied in a core class in elementary schools, alongside math, history, science, etc. Design finds its way into every facet of our daily lives. Like, I said, it’s a reaching dream, but I believe it would benefit all.


Any exciting collaborations (past or present) you would like to tell us about?

I am currently in the infancy stages of assembling a small team to collaborate on a very important design project. It’s top secret, but with some hard work it will hopefully be a pivotal tool in continuing Toledo’s revival. 


Name one person (living or deceased) who you would love to collaborate with.

I am always looking to the designers behind the game Cards Against Humanity for future collaborations. Not only am I inspired by their simple and elegant solution to a tasteless, riotous good time, but I am also very envious of their unique ability to do (almost) anything they want to do in the name of fun.


Name a CD, book or website you can’t live without.

Is Google a copout answer? Because having the answers to everything at my fingertips is nothing to scoff at.


3 words that best describe me or my work are . . .

Minimal | Clean | Fun\


Give us 5 Desert Island Album picks.

ELO – Greatest Hits

MetronomyThe English Riviera

Pete Holmes – Nice Try The Devil

Childish Gambino – Because The Internet

Some extensive Disney compilation


My biggest vice is . . .

Procrastination. Or, relying on luck to help things “work out"; eventually it won’t. 

I’d like to see __________ in Toledo.

A damn Krispy Kreme… Where you at KK?


What’s the last dream you recall having?

I have stints of sleep paralysis every now and then which is accompanied by dreams of someone holding you done or lingering in your doorway. Apparently this is common? Either way, it happened again recently. Nothing like soul-crushing trauma to start your morning off right.


The last lyric that moved me was . . .

Sara Bareilles – "She Used To Be Mine"
After describing a nameless girl’s positive attributes and crippling flaws, she says,

“She is all of this mixed up, and baked in a beautiful pie. She is gone but she used to be mine.”

Something about this just stuck me right in the heart. I’m sure it was meant to. Mission accomplished, Sara.


One movie character I identify with is . . .

Andy from Toy Story


The best gift I’ve ever received was . . .

I was given a stuffed animal of a German Shepherd when I was born. Cliché perhaps, but I have treasured it my entire life.


My most inspiring moment was/is . . .

My first week attending Toledo School for the Arts. 


I want my last meal to be _____________.

Spaghetti with mountains of parmesan cheese. Obviously.


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