Spring Migration in Northwest Ohio: Marketing the Warbler Capital of the World

Events are a great way to build awareness for a brand or issue. But building momentum for an annual event can be tough. Kimberly and Kenn Kauffman have mastered the task, building The Biggest Week in American Birding into an international success that draws more than 70,000 people to Northwest Ohio every spring. It has rapidly become one of the largest birding festivals on the continent.

On Friday, June 20, Kimberly Kaufman will share the marketing strategies she and her team have employed in order to build bird-related tourism in this region into a booming business. The June meeting will be at a special location ? The Toledo Museum of Art. (If your schedule allows, stay a little longer at the Museum to expand your birding appreciation by viewing the Venetian Glass Birds: Lino Tagliapietra exhibit or In Fine Feather: Birds, Art & Science exhibit.)

Kaufman is an Ohio native whose lifelong love of the outdoors grew into a passion for birds in the 1990s. She has monitored nesting Bald Eagles for the Ohio Division of Wildlife, banded migrant songbirds for the Black Swamp Bird Observatory and helped start the Ohio Young Birders Club. She currently serves as executive director of BSBO, is a contributing editor to Birds & Blooms magazines, is co-author of the Kaufman Field Guide to Nature of New England and organizes The Biggest Week in American Birding.

Join us!

Friday, June 20, 2014

Toledo Museum of Art

11:30 a.m. ? networking

Noon ? lunch

Program follows lunch

$20 members; $30 guests; $12 students

RSVP to Kari Bucher by noon, Wednesday, June 18, at 419-779-2310 or [email protected] to reserve your seat.